Peter is a dynamic creative brand leader, team builder and specialty retail veteran with deep roots in finance. Serving in critical C-level leadership roles for brands like Victoria’s Secret, American Eagle Outfitters, DSW and Limited Brands, he led strategy and execution across all company channels. Under his leadership, shoe retailer DSW went public on the NYSE at $1.5B.
Peter’s unique ability to understand the big picture while never missing the subtle details is a critical factor in Green Growth Brands success as a company and our brands' popularity with customers.
A Brand Strategist, Storyteller and strategic Marketer, Scott spent 25 years of his career leading creative teams and marketing efforts for retail brands such as Victoria’s Secret, Bath & Body Works, Limited Stores and American Eagle Outfitters. His guiding philosophy is that great brands are well defined: Consistent, clear, relevant, differentiated. To the company and to the consumer. He is clear, he is bold and he keeps the customers at the center of every decision.
His experience in brand building, product development and customer experience focus are a key differentiator for the Green Growth Brands portfolio. In a nutshell, his entire professional life has brought him to this brand, at this time, for this purpose.
Ed and Peter work as the right and left hands of a single leader. Their philosophies and methodologies are completely in-sync and aligned. This efficiency at the top facilitates rapid change and growth and the ability to pivot with efficiency, focus and purpose. Ed brings 33 years of multi-faceted experience at leading retail businesses—including leadership roles at DSW and L Brands (Victoria’s Secret)—in finance, merchandise planning, operations and stores. His well-rounded experiences in fast-changing environments, position him to be the architect of the operational execution at Green Growth Brands.
Kellie brings significant retail leadership to Green Growth Brands with a proven track record of leading high-performance stores and teams at brands like Luxottica, Victoria’s Secret and Virgin Entertainment. She brings a diverse blend of office, field and analytical experience that gives her a unique ability to solve complex problems with innovative, customer-focused solutions.
Kellie has managed operations across multiple retail sectors, giving her skills that perfectly translate to growing operations in a newly emerging industry. Her unmatched experience in identifying and supporting developing business opportunities is ideal for evolving the cannabis industry and will be instrumental in expanding our operations.
For us, it’s more than a job. It’s a movement. If you’re hearing us, you’re probably one of us.
The movement has begun.
And everyone is welcome.
Green Growth Brands is at the forefront of a movement. One that requires a range of thought, and different points of views to be challenged, tested and proven out.
That takes a cast of wonderful characters that aren’t defined by race, sexuality, gender or physical abilities but have a shared vision and ability to work as one. In normal language, we are an Equal Opportunity Employer. We do have a few guiding principles, however. The first is “be good at your job”, the only true measure of your effectiveness. The second is “treat others as they’d wish to be treated”, pretty straightforward, but important. If you are up to the task of being part of a movement, ready to engage all of your senses and join a band of adventurous souls, you may be one of us. We’d love to hear from you.
"Cannabis Company Backed by Retail Fortune Eyes East Coast Expansion"
"Opinion: The future of cannabis retail is simple, integrated, and welcoming"
“Unlike big names in production at centre of cannabis frenzy, company plans to focus on retail side of things”
"Former Victoria Secret executive raises $85 million for cannabis startup…"
"Green Growth Brands completes upsized raise of $85 million to satisfy investor demand."
"Green Growth Brands announced it has completed a raise of C$85 million ($65.7 million) in a private placement…"