Our Team.

We are a host of collaborative voices adding to the whole picture, and building the culture we’ve always wanted, but never had.

Executive Team

Peter Horvath


Peter is a dynamic creative brand leader, team builder and specialty retail veteran with deep roots in finance. Serving in critical C-level leadership roles for brands like Victoria’s Secret, American Eagle Outfitters, DSW and Limited Brands, he led strategy and execution across all company channels. Under his leadership, shoe retailer DSW went public on the NYSE at $1.5B.

Peter’s unique ability to understand the big picture while never missing the subtle details is a critical factor in Green Growth Brands’ success as a company and our brands’ popularity with customers.

Jann Parish


Jann is an experienced marketing executive in the consumer and lifestyle space. With over 18 years of proven leadership working for global consumer brands, Jann has cultivated brand development, marketing and ecommerce organizations by building multi-faceted teams that deliver world-class results.

With experience at international brands like Victoria’s Secret, Tommy Hilfiger, and Calvin Klein—where she led the transformational “I _______ in #mycalvins” campaign—Jann is known for having a keen sense of ever-changing consumer wants. Her ability to understand consumer trends and create huge growth brings additional innovative edge to Green Growth Brands.

Jann Parish CMO

Kellie Wurtzman


Kellie brings significant retail leadership experience to Green Growth Brands. She has a proven track record of leading high-performance stores and teams at brands like Luxottica, Victoria’s Secret and Virgin Entertainment. Her diverse blend of office, field and analytics experience gives her a unique ability to solve complex problems with innovative, customer-focused solutions.

Kellie has managed operations across multiple retail sectors, giving her skills that perfectly translate to growing organizations in a newly-emerging industry. Her unmatched experience in identifying and supporting developing business opportunities is ideal for evolving the cannabis industry and will be instrumental in expanding our operations.

Brian Logan


Brian Logan has over 20 years of global public company experience in retail, consumer goods, corporate and international finance and investor relations. He is a strategic, results-driven leader with a passion for developing people and growing effective teams.

Brian most recently served as Group Vice President, Finance at Abercrombie & Fitch where he led cost effective and efficient expansion into international markets, implemented profit improvement initiatives and was a key leader. Brian’s extensive financial background and experience in the global marketplace make him an invaluable addition to the Green Growth Brands leadership team.

Randy Whitaker


With over 27 years of real estate, finance and store operations experience, Randy Whitaker is an industry veteran with a results-oriented focus. Randy joins GGB from iconic international retailers like Belk and Victoria’s Secret where he was known for his agility in fast-paced environments and building high-performing teams.

As Executive Vice President, Chief Stores Officers at Belk, Randy led the stores organization including store operations, real estate, store design and construction, aviation, visual merchandising, customer care, credit, and supply chain. Prior to Belk, he spent over 15 years at Victoria’s Secret in a variety of real estate and stores operations positions, including Executive Vice President, Store Operations. His extensive knowledge of retail industry operations will be central to the growth and success of GGB.

Bloomberg Business

"Cannabis Company Backed by Retail Fortune Eyes East Coast Expansion"

The Province

"Opinion: The future of cannabis retail is simple, integrated, and welcoming"

CBC Business

“Unlike big names in production at centre of cannabis frenzy, company plans to focus on retail side of things”

Tech Startups

"Former Victoria Secret executive raises $85 million for cannabis startup…"

The Growthop

"Green Growth Brands completes upsized raise of $85 million to satisfy investor demand."


"Green Growth Brands announced it has completed a raise of C$85 million ($65.7 million) in a private placement…"


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