August 8, 2019

National CBD Day: What You Need to Know

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August 8 is National CBD Day. Here’s why CBD has become, for many consumers, a holy grail product and billion-dollar industry.

In 2018, August 8 was officially declared National CBD Day. National Day Calendar teamed up with Charlotte-based cbdMD to officially recognize the date and celebrate this growing industry. It’s a great opportunity for companies like Green Growth Brands to educate consumers about what CBD is and how it can be used. Here’s an overview of this natural ingredient and why it has quickly become a global sensation.

What is CBD?

Cannabidiol (also known as CBD) is a natural ingredient found in the hemp plant. While hemp and cannabis belong to the same plant species, hemp does not contain the high levels of THC found in the cannabis plant. That means CBD is non-intoxicating, and it will not cause users to feel a “high.” In fact, hemp-derived CBD is not known to have any side effects, and many consumers attribute therapeutic benefits to it. CBD is just one of dozens of cannabinoids found in the cannabis plant.

How does it work?

Cannabinoids are compounds that interact with receptors in your body, mostly within immune cells. There are two types of cannabinoids: endocannabinoids, which are made by the human body, and phytocannabinoids, which are found in plants. Receptors in the endocannabinoid system bind with CBD to enable or inhibit a response in the body.

Why is it popular?

CBD is used in a variety of products, from ingestibles (oils and gummies, for example) to personal care products (skin lotions, lip balmsand many other forms). Some people claim that CBD balms and lotions help their aches and pains, while others use it for anti-inflammatory benefits. CBD is even becoming popular in skincare and make up, with major national brands launching products infused with cannabidiol. In 2018, the U.S. Food and Drug Administration (FDA) approved the first CBD medication, Epidiolex, to treat two rare forms of epilepsy.

Despite strong anecdotal evidence, more clinical research needs to be conducted to verify these claims about CBD. But this natural ingredient is still on the rise and is expected to become a $20 billion industry by 2024.

Is it legal?

In December 2018, the Agriculture Improvement Act passed, which federally legalized hemp-derived CBD. However, ingestible CBD, in the form of oils, food and drinks, is still considered illegal on the federal level, though some companies have continued to sell these types of edible products.

Companies must also be careful while marketing their CBD-infused products; they can’t make any unproven health claims about CBD. Because little clinical research exists, companies must stress the importance of consumers doing their own research. However, companies are allowed to tout the benefits of other ingredients in their products, such as other botanicals in skin care products  .

Where can I find CBD?

CBD-infused products can be found online, in health food stores, or even in pharmacies. However, dispensaries that are able to sell THC products cannot sell hemp-derived CBD, even if the state has legalized cannabis. Certain states even have legal restrictions on how CBD can be sold. For example, in some states, consumers might not be able to purchase CBD products online.

To learn more about CBD, Green Growth Brands offers additional details on its  Seventh Sense website.

Bloomberg Business

"Cannabis Company Backed by Retail Fortune Eyes East Coast Expansion"

The Province

"Opinion: The future of cannabis retail is simple, integrated, and welcoming"

CBC Business

“Unlike big names in production at centre of cannabis frenzy, company plans to focus on retail side of things”

Tech Startups

"Former Victoria Secret executive raises $85 million for cannabis startup…"

The Growthop

"Green Growth Brands completes upsized raise of $85 million to satisfy investor demand."


"Green Growth Brands announced it has completed a raise of C$85 million ($65.7 million) in a private placement…"


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