September 22, 2018

Beginner's Guide to Investing in Cannabis: Strains

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As cannabis follows an increasing legal path in states across America, and throughout Canada, greater interest in cannabis stocks and investing in cannabis companies has grown alongside it. Much is made of the diversity of products at the point of retail and every cannabis trade show that comes around offers up more interesting and creative delivery methods for cannabis. But amongst this fervour for product and packaging, the tremendous diversity of strains is often overlooked.

There are two main species of cannabis plants, Sativa and Indica. Each plant has a variety of strains that accentuate different parts of the plant and by extension has different effects when consumed. Both plants are used for recreational and medical marijuana, with hybrids between the two used for targeting certain conditions and desired states.

Sativa plants are larger, they thrive on being grown outdoors. Products derived from sativa plants have uplifting effects that focus on mood, mental state, and emotional sensation. They tend to find use in the treatment, prescribed or otherwise, of mood conditions such as anxiety or depression. They can also be used by consumers who wish to steady their focus and improve their creativity.  Because of their more stimulatory nature, usage of sativa products is more common during the day.

Well-known Sativa strains include: Sour Diesel, Strawberry Cough, Lemon Haze, Super Silver Haze

Indica strains deliver a more sedentary experience. Relaxing, full-body effects, make them the go-to for pain relief products and insomnia treatments. Consumption usually takes place at night due to these properties. Indica plants are shorter than their Sativa relatives and indoor growing is usual to reflect the mountain origins of Indica strains. Cultivation times for Indica strains are also shorter than Sativas.

Well-known Indica strains: Bubba Kush, Blue Cheese, Northern Lights, Death Star

Cannabis, as with other plants used by humans over the millenia, can be genetically manipulated through growing techniques. Some of these manipulations have focused on pest resistance, shorter cultivation times, and increased flowering whilst others have been to create strains that evoke specific sensations and treat certain conditions.

Well-known hybrid strains: Pineapple Express, Blue Dream, Trainwreck, White Widow

Knowing the difference between Indica and Sativa is an essential step before investing in cannabis. Knowing the difference between the plants and their effects informs the type of products they will be used for and the type of audience they have.

Brands such as Apothecary are leading the way forward for information-led cannabis companies. From the C-suite staff of retail veterans with decades of retail leadership that work with investors, to the informed and informative retail staff dedicated to the healing property of their products, knowledge and sharing are the lights guiding every step.

Finding out about cannabis stocks needn’t be a chore. When you speak with experts who pride themselves on delivering information accurately and clearly, it can be an useful and beneficial experience. Take in the Green Growth Brands expertise today to see if it’s right for you.

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